Joel Harrison: The B2B catalyst

Insight, analysis and commentary on B2B marketing

Believe the hype: Influencer marketing is mainstream in B2B

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via...

Joel Harrison

Mar 247 min read

Report from The Marketing Practice's Media Week event at LinkedIn HQ

I headed up to @LinkedIn's London HQ in mid-March for The Marketing Practice 's #mediaweek event where I was presenting on my...

Joel Harrison

Mar 191 min read

How Cap Gemini uses thought leadership as a strategic growth driver - with Vito Labate

In the evolving world of B2B marketing, thought leadership has emerged as a critical component for building trust and driving business...

Joel Harrison

Mar 198 min read

Thought Leadership as a strategic business driver: Insights from Ananda Roy of Circana

In this episode of the Trust and Influence in B2B podcast, host Joel Harrison speaks with Ananda Roy, VP of Thought Leadership at Circana...

Joel Harrison

Mar 53 min read

Account-Based Marketing: Key Insights from Bev Burgess's Book Launch Event

On February 27, 2025, marketing professionals gathered at Salesforce Tower in London to celebrate the launch of Bev Burgess's latest...

Joel Harrison

Mar 15 min read

The trust crisis in B2B marketing - insights from Edelman's Trust Barometer 2025 report

For the past 25 years, Edelman has been publishing its influential Trust Barometer, a global study that measures trust across...

Joel Harrison

Feb 266 min read

Videos about B2B marketing

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Interview with Len van Hoogenhuijze of CRMT Digital

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Global ABM 1.1

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Dentsu B2B's event at Tate Modern

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Podcast interviews with B2B CMOs

Here's are some of the prominent and inspirational B2B marketing leaders who I have interviewed for the B2B Marketing podcast - plus links to listen to the recording.

Jean English, CMO Juniper

Jean and I discussed Juniper's use of Hollywood star in her latest campaign.

Conrad Ford, head of innovation & strategy, Allica Bank

Why focusing on employee engagement has been key to the B2B challenger bank's runaway success.

David Burnand, CMO, Staffbase

How is Staffbase going to achieve become the world's leading employee communications platform.

Victoire de Margerie of Dassault Systemes

Victorie de Margerie, VP of marketing, Dassault Systémes

Why building awareness for its sustainability capabilities drove its innovative outdoor campaign.

Gabie Boko, CMO

NetApp

Why it's complexity that keeps this serial tech CMO engaged and excited.

Sally Croft, CMO

Ericsson

How the tech infrastructure provider utilised AI to target telcos in the events season

Image gallery from recent speaking, hosting and moderating at B2B themed events

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Joel at awards pics

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